Email Marketing
Email marketing services from Software Tech turn subscribers into repeat customers with automated flows, well-designed newsletters and smart segmentation that sends the right message at the right time.
Overview
Email marketing reaches people who already know you, which is why it consistently delivers some of the best returns in digital marketing. The key is relevance: welcome new subscribers properly, follow up abandoned carts, reward loyal customers and win back the ones who drift away.
We set up automated flows that run in the background and generate revenue every day, then plan regular newsletters and campaigns around launches, offers and useful content. Every template is designed to be on-brand, mobile-friendly and easy to update.
We also look after the details that protect deliverability — domain authentication, list hygiene and GDPR-friendly consent — and connect email to your online store and CRM for accurate tracking.
What's included
Everything you need from our email marketing & automation service, delivered by one in-house team.
Welcome, abandoned cart, post-purchase and win-back sequences.
Planned, written and designed sends for launches and offers.
Branded, mobile-friendly templates you can reuse.
Targeting by behaviour, purchases, interests and engagement.
Pop-ups, lead magnets and sign-up forms that convert.
SPF, DKIM, DMARC, list cleaning and inbox placement.
Our process
A clear, collaborative process with your approval at every key step.
Platform, list, flows and results reviewed.
Templates, integrations and core automations.
Monthly campaign calendar and sends.
A/B testing and monthly reporting.
Tools & platforms
FAQs
We commonly use Klaviyo for e-commerce and Mailchimp, Brevo or HubSpot for services, but we can work with your existing platform.
They are sequences triggered by customer actions, such as signing up, abandoning a cart or making a purchase, that send relevant emails automatically.
Most businesses do well with one to four campaigns a month, alongside automated flows. We plan frequency around your audience and content.
We set up consent-based sign-ups, clear unsubscribe options and proper data handling to support compliance with UK GDPR.
Yes. We create sign-up forms, pop-ups and lead magnets to grow your list with engaged subscribers.
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Free consultation
Book a free 30-minute consultation. We will review your goals and current setup, then recommend a clear plan with fixed costs.