PPC & Paid Advertising
PPC management from Software Tech turns your advertising budget into measurable leads and sales — Google Ads, Meta, TikTok and LinkedIn campaigns built on accurate tracking, sharp creative and constant testing.
Overview
Pay-per-click advertising can put your business in front of ready-to-buy customers within hours. It can also burn money fast without the right structure. We start by making sure tracking is correct, then build campaigns around your most profitable products and audiences.
On Google we run Search, Performance Max, Shopping and YouTube campaigns; on Meta, TikTok and LinkedIn we create audience strategies and scroll-stopping creatives designed for each platform. Landing pages are reviewed and improved so the traffic you pay for has the best chance to convert.
You get weekly optimisation and monthly reporting in plain English: spend, leads, cost per lead, sales and return on ad spend. Paid campaigns pair well with SEO for long-term growth and organic social media to build trust.
What's included
Everything you need from our ppc & paid advertising service, delivered by one in-house team.
Search, Shopping, Performance Max, Display and YouTube campaigns.
Facebook and Instagram campaigns for leads, sales and retargeting.
Short-form video campaigns that reach younger audiences.
B2B targeting by job title, industry and company size.
GA4, pixels, Conversions API and offline conversion imports.
High-converting pages, ad copy, graphics and video.
Our process
A clear, collaborative process with your approval at every key step.
Account audit and accurate conversion tracking.
Campaign structure, audiences, creatives and budgets.
Weekly bid, keyword, audience and creative testing.
Increase budget where returns are proven.
Tools & platforms
FAQs
It depends on your market, goals and margins. We recommend a starting budget after reviewing your competitors and targets, then scale based on results.
Yes. Your ad spend is paid directly to Google, Meta or the platform; our management fee is separate and agreed upfront.
Campaigns can generate traffic and leads within days. Performance usually improves over the first one to three months as we test and optimise.
Yes. Our designers and video editors produce ad graphics, videos and copy tailored to each platform.
Yes. We audit your current account, keep what works, fix what does not and restructure where needed.
Related services
Strategy, content and community management that builds trust and brings enquiries.
Rank higher on Google for the searches your customers make, and keep the traffic.
Automated flows and newsletters that turn subscribers into repeat customers.
Free consultation
Book a free 30-minute consultation. We will review your goals and current setup, then recommend a clear plan with fixed costs.