Social Media Marketing

Social media marketing that builds real demand

Social media marketing from Software Tech keeps your brand active, professional and talked about — strategy, content creation and community management for Instagram, Facebook, TikTok and LinkedIn.

Overview

Consistent, on-brand content that earns attention

Customers check your social profiles before they call, book or buy. An inactive or inconsistent page quietly costs you business. We plan, create and publish content that shows your expertise, your people and your results — so your profiles do the selling for you.

Each month starts with a social media strategy and content calendar built around your goals, seasonal moments and what your audience responds to. Our designers and editors create posts, carousels, Reels and Stories, and our community managers reply to comments and messages promptly.

We track reach, engagement, profile visits and enquiries, and adjust the plan monthly. When you want to accelerate, we amplify your best content with paid social campaigns and keep visuals consistent with your brand identity.

Who this service is for

  • Businesses with inactive or inconsistent social profiles
  • Brands launching a new product or location
  • Teams without time to create content every week
  • Clinics, salons and local services that rely on trust
  • Training providers promoting courses and results

What's included

Social Media Marketing: what you get

Everything you need from our social media marketing service, delivered by one in-house team.

Social media strategy

Goals, audiences, content pillars and platform plan.

Content calendar

Monthly calendar for your review and approval.

Content creation

Posts, carousels, Reels, Stories and captions.

Community management

Timely replies to comments, messages and reviews.

Influencer & UGC

Creator partnerships and user-generated content.

Monthly reporting

Clear insights on growth, engagement and enquiries.

Our process

How our social media marketing projects run

A clear, collaborative process with your approval at every key step.

01

Audit

Review of profiles, competitors and audience.

02

Plan

Strategy and monthly content calendar.

03

Create & publish

Design, video, copy and scheduling.

04

Engage & report

Community management and monthly insights.

Tools & platforms

Technology we work with

  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • YouTube
  • Meta Business Suite
  • Later / Buffer
  • CapCut
  • Adobe Premiere Pro
  • Canva

FAQs

Social Media Marketing questions, answered

Which platforms should my business be on?

It depends on where your customers spend time. We recommend focusing on two or three platforms and doing them well rather than spreading too thin.

How many posts will you publish each month?

Packages are flexible. Most clients choose between twelve and twenty posts a month, including Reels and Stories.

Do I approve content before it goes live?

Yes. You review the monthly calendar and can request changes before anything is published.

Do you shoot photos and videos?

Yes. Through our video and photography service we can produce original content, or we can edit footage you supply.

Will social media bring me leads?

Organic social builds trust and visibility; combined with clear calls to action and paid campaigns it can be a strong source of enquiries.

Related services

Services that work well together

Free consultation

Ready to talk about social media marketing?

Book a free 30-minute consultation. We will review your goals and current setup, then recommend a clear plan with fixed costs.