Software Tech Academy

Digital Marketing Course

The digital marketing course at Software Tech gives you a complete, practical grounding in SEO, social media, Google Ads, Meta Ads, email marketing and analytics — taught by people who run campaigns every day.

  • LevelBeginner to intermediate
  • Duration8 weeks
  • FormatOnline or in person
  • AwardCertificate of completion

Course overview

About the Digital Marketing Course

Digital marketing skills are in demand across every industry, but many courses stay theoretical. Ours is built around the tools and decisions marketers face daily: choosing channels, writing ads, reading data and improving results.

Across eight weeks you will plan a full digital marketing strategy, optimise a website for search, create a social media content plan, build Google and Meta ad campaigns, set up email automation and report on performance in Google Analytics 4. You finish with a portfolio-ready marketing plan.

What you will learn

  • Build a complete digital marketing strategy
  • Understand and apply SEO fundamentals
  • Plan and create social media content
  • Set up Google Ads and Meta Ads campaigns
  • Create email marketing automations
  • Measure results with Google Analytics 4

Curriculum

What the course covers

6 modules, each with practical exercises.

01Marketing strategy3 topics
  • Audiences, positioning and goals
  • The customer journey and funnels
  • Choosing the right channels
02Search engine optimisation3 topics
  • Keyword research
  • On-page and technical SEO basics
  • Local SEO and Google Business Profile
03Social media marketing3 topics
  • Content pillars and calendars
  • Creating posts, Reels and Stories
  • Community management
04Paid advertising3 topics
  • Google Search and Performance Max
  • Meta Ads audiences and creative
  • Budgets, bidding and testing
05Email and automation3 topics
  • List building and lead magnets
  • Automated email flows
  • Newsletters that convert
06Analytics and reporting3 topics
  • Google Analytics 4 essentials
  • Conversion tracking and Tag Manager
  • Reporting results and next steps

Who this course is for

Where it can lead

Enquire

Reserve your place on the Digital Marketing course

Send the short form and we will reply with the next dates, fees and payment options.

Course enquiry

    FAQs

    Digital Marketing course questions

    Is this course suitable for beginners?

    Yes. No previous marketing experience is needed; we start with the fundamentals and build up step by step.

    Will I use real tools?

    Yes. You will work with Google Ads, Meta Ads Manager, Google Analytics 4, Search Console and popular email tools.

    Do I need an ad budget?

    No. You can complete the course without spending on ads. We use demo accounts and real examples.

    Is there a final project?

    Yes. You create a full digital marketing plan for a real or sample business, reviewed by your trainer.

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