Software Tech Academy

SEO Course

The SEO course at Software Tech teaches you how to rank websites on Google step by step — keyword research, on-page and technical SEO, local SEO, link building and reporting — using real sites and professional tools.

  • LevelBeginner to intermediate
  • Duration6 weeks
  • FormatOnline or in person
  • AwardCertificate of completion

Course overview

About the SEO Course

Search engine optimisation is one of the most valuable digital skills because almost every business wants more visibility on Google. This course gives you a clear, repeatable process you can apply to any website.

You will audit a website, research and map keywords, optimise pages, fix technical issues, set up local SEO and plan ethical link building. We also cover how AI-powered search is changing SEO and how to write content that earns visibility in AI answers.

What you will learn

  • Run a full SEO audit
  • Research and map commercial keywords
  • Optimise pages, titles and content
  • Fix common technical SEO issues
  • Improve local search visibility
  • Report SEO progress with clear metrics

Curriculum

What the course covers

6 modules, each with practical exercises.

01How search works3 topics
  • Crawling, indexing and ranking
  • Search intent
  • SEO in the age of AI answers
02Keyword research3 topics
  • Finding keywords with real demand
  • Competitor analysis
  • Mapping keywords to pages
03On-page SEO3 topics
  • Titles, meta descriptions and headings
  • Content optimisation
  • Internal linking
04Technical SEO3 topics
  • Site speed and Core Web Vitals
  • Indexing, sitemaps and robots.txt
  • Schema markup
05Local SEO and links3 topics
  • Google Business Profile
  • Citations and reviews
  • Ethical link building
06Measurement3 topics
  • Search Console and GA4
  • Rank tracking
  • Monthly SEO reports

Who this course is for

Where it can lead

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Send the short form and we will reply with the next dates, fees and payment options.

Course enquiry

    FAQs

    SEO course questions

    Do I need my own website?

    It helps but is not required. We provide practice websites so everyone can apply what they learn.

    Which tools are covered?

    Google Search Console, Google Analytics 4, PageSpeed Insights, Screaming Frog, Rank Math and leading keyword tools.

    Is this course up to date?

    Yes. Content is reviewed regularly to reflect Google updates and changes in AI-powered search.

    Can I offer SEO services after the course?

    Many learners start with small clients after the course. We cover how to scope, price and report SEO work.

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